Rene Farias — Plan Better. Retire Better.
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Independent Financial Professional

Plan Better. Retire Better.

Smart strategies for wealth, protection, and legacy — for California families and business owners.

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Rene Farias, U.S. Army veteran, independent financial professional and licensed insurance advisor
Who Is Rene Farias

A Strategist for Your Legacy

Rene Farias helps California families and business owners build long-term wealth, protect income and assets, and pass more of it on. Every plan is designed around your goals — not a one-size-fits-all product.
A U.S. Army veteran, independent financial professional, and licensed insurance advisor, Rene specializes in Business Succession Planning, Key Person Protection, Buy-Sell Agreement Funding, Executive Bonus Plan, Defined Benefit Plans, TFRA strategy, Retirement Income Planning (pre- and post-retirement), Long-Term Care Insurance, Term and Permanent life insurance.
Whether you're protecting a business, building a legacy, planning for retirement, or in retirement, you get a strategy built to reduce risk and hold up over time.
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Top Reasons to Work with Rene

A Plan That Works Harder

Get a personalized strategy for your family, business, and long-term goals.

Grow Wealth

Tax-advantaged strategies designed for long-term stability.

Protect Your Income

Protect your income, family, and lifestyle from the unexpected.

Tax-Efficient Income

Turn today's earnings into reliable, tax-efficient retirement income.

Secure Your Family

Ensure your children, family, or business are financially secure.

Protect Your Business

Strategies for continuity, succession, and key roles.

Guarantees & Predictability

Build guarantees into an otherwise uncertain financial future.

How I Help

How Rene Can Help

From business succession to retirement income, TFRA strategy, legacy planning, mortgage protection, and long-term care — here's how Rene helps California families and business owners.

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Business Succession & Continuity

Safeguard your business with Buy-Sell Agreement Protection, Key Person Insurance, Executive Bonus Plans, Defined Benefit Plans, and ownership transition planning.

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Retirement Income Planning

Turn today's earnings into reliable retirement income that lasts a lifetime.

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TFRA Strategy

Build tax-free retirement cash flow without market risk, with tax-advantaged growth and access to your money when you need it.

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Legacy Planning

Protect income, preserve assets, and secure your family's future with the right life insurance strategy.

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Mortgage Protection

Help your family stay in their home and keep their lifestyle if the unexpected happens.

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Long-Term Care

Protect retirement savings and your spouse from the rising cost of extended care.

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What Our Customers Say

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I met Rene after securing a new life insurance policy (at age 69) through a broker referral. Ultimately, he secured for me a policy from an A+ company with the same death benefit but at a savings of several thousand dollars per year. He stayed on top of the process and was in constant communication. If I could, I would give him a 10 out of five!

Ric O.

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OMG Rene really did work a miracle!!!!! I struggled to get coverage with another company but he wasn't deterred and took me on as a client. He worked diligently with me and was able to get me the policy that I wanted!!!!

Rebecca A.

Google review


Rene Farias went above and beyond to get me into a whole life policy. He was very professional and cautious. He tried getting me a good policy amount with the least minimum payment. He also got my policy to me in a good time frame.

Kimberlie C.

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Frequently Asked Questions

Yes, a business owner can maintain both a 401(k) and a Defined Benefits Plan simultaneously.
This maximizes retirement savings by combining the flexible contributions of a 401(k) with the fixed income of a Defined Benefits Plan.

A TFRA is a financial strategy designed to help individuals build assets that may be accessed tax-free in retirement when structured properly. A TFRA commonly refers to the use of a properly structured permanent life insurance policy that can provide tax-advantaged cash value growth, income tax-free policy loans (which never have to be paid back, when managed correctly), and a death benefit for beneficiaries. This strategy can also include Living Benefits to be used while a person is alive, like Terminal Illness, Chronic Illness and Critical Illness/Injury access to funds when needed most. Whether a TFRA is appropriate depends on your financial goals, income, and overall retirement plan.
There are many success stories to this strategy, like Banks (BofA, Chase, Wells Fargo, etc), General Electric, Ray Kroc, JC Penny, Walt Disney, Jim Harbaugh, and business owners of all types and sizes of businesses and as benefits to key employees in businesses.

Usually no — life insurance premiums are not tax-deductible for business owners.
• Most business owners cannot directly write off life insurance premiums
• There are strategic ways to create deductions indirectly
• The right approach depends on your goals: protection, tax strategy, or business planning

Life insurance can fund buy-sell agreements, provide liquidity to cover estate taxes, and ensure a smooth transition of ownership in your business succession plan.

The best retirement planning strategy depends on your income, tax situation, business structure, and long-term goals. For business owners, the right plan should do more than help you save money — it should help reduce taxes, build wealth, create future income, and protect your family and business.
The most effective retirement plans often combine qualified strategies, non-qualified strategies, and cash value accumulation solutions to create flexibility and long-term financial security.
Qualified Retirement Strategies
Qualified plans are tax-advantaged retirement plans approved by the government. These may include:
• 401(k)s
• Defined Benefit Plans
• Cash Balance Plans
• SEP IRAs
• Profit Sharing Plans
These strategies can help business owners lower taxable income today while building retirement assets for the future.
Non-Qualified Strategies
Non-qualified strategies provide flexibility that traditional retirement accounts may not offer. They can help business owners:
• Supplement retirement income
• Access funds with fewer restrictions
• Create executive retention incentives
• Diversify future income sources
These strategies are often used by higher-income earners looking to go beyond traditional contribution limits.
Cash Value Accumulation Strategies
Cash value accumulation solutions can provide:
• Tax-advantaged growth potential
• Supplemental retirement income
• Access to funds during life
• Living benefits during unexpected health events
• Legacy and business continuity protection
When structured properly, these strategies may provide tax-efficient income and added financial flexibility during retirement.
The Best Retirement Planning Approach
For many business owners, the strongest retirement strategy is not relying on one single account. A layered approach that combines:
• Qualified plans for tax deductions
• Non-qualified strategies for flexibility
• Cash value accumulation for protection and supplemental income can create a more balanced retirement plan designed for both growth and stability.
The key is building a customized strategy around your goals, timeline, risk tolerance, and business needs — not simply choosing a generic retirement plan.

Yes — term life insurance is usually a good option for mortgage protection. In most cases, it's more flexible, more affordable, and gives your family more control than traditional mortgage protection policies.

A variety of life insurance policies are available, including term life, whole life, universal life, and indexed universal life insurance—each tailored to meet unique financial needs and goals. These policies can be used for personal and/or business uses.
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Rene Farias
Rene Farias, Independent Financial Professional and Insurance Advisor.
CA lic. #0C18002 | NPN #1132422
Hours: Mon - Fri 9 a.m. to 6 p.m. PDT. Closed Saturday - Sunday.

1311 N Broadway, Ste A, Los Angeles, CA 90012

(323) 740-1892

Rene@renefarias.agency

Services

Business SuccessionDefined Benefit (Pension) PlansTFRA StrategyLegacy PlanningMortgage ProtectionLong-Term Care Advisor
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